The Brand Radar: From Luke Skywalker to Land Rover… A deep dive into LEGO’s selective, effective approach to licensing

Start Licensing’s Ian Downes looks at LEGO’s innovative approach to working with brands, be it youngsters with DUPLO or AFOLs (Adult Fans of LEGO) through advanced sets.

Sharp Sharp Creative’s Steve McInerny on brand authenticity, trend predictions and creator collaborations

Steve McInerny – Director at Sharp Sharp Creative ­­­– discusses his process for getting under the skin of brands.

Dot Dash Design’s Paula Rich and Christa Mavroudis on pushing the boundaries of briefs

Dot Dash Design’s Paula Rich and Christa Mavroudis talk research, the heritage sector and bringing fresh angles to established brands.

Tomato Source’s Jon Morse on the two hats you have to wear when designing licensed products

Jon Morse – Senior Designer and Creative Lead at Tomato Source ­– discusses sustainability, fandom and trendspotting.

The Brand Radar: Mr Men & Little Miss, Comic Relief and the thriving world of charity collaborations

Start Licensing’s Ian Downes looks at the ever-tightening relationship between the charity space and the licensing industry.

Cheryl Graham – Licensing Manager at Quorn – on expanding the scope of the meat free brand

Quorn’s Cheryl Graham on sustainability, brand design and recipes!

The Brand Radar: Costa Coffee, Rolo and food brand experiences

Sparked by a Valentine’s Day partnership between Costa and Rolo, Start Licensing’s Ian Downes looks at how food brands reach new consumers.

Talking Brands: Hachette Partworks has launched a build-your-own Batmobile… What other brands are built for construction kits?

SGLP’s Simon Gresswell, Start Licensing’s Ian Downes and Dinosuit’s Ross Padgett share their thoughts on IP that’s built for success in the construction sector.

As Wild in Art celebrates its 15th anniversary, co-founder Charlie Langhorne tells us why brands should embrace art trails

Wild in Art’s Charlie Langhorne on the key to making brands work as sculptures – and the IP he’d love to collaborate with.

The Brand Radar: Isle of Man Post Office, David Bowie and how music IP thrives in specialist areas

Start Licensing’s Ian Downes looks at how the Isle of Man Post Office’s recent range of David Bowie stamps cements the notion that authenticity is key when it comes to brand extension success.

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