Doodlebug Design’s Maria Thomas on style guides, social media and Minions spaghetti

Maria Thomas, Director at Doodlebug Design, discusses the key to designing a great style guide.

The Brand Radar: Kylie Minogue prosecco rosé, Benchmark Drinks and how brands thrive in booze

Start Licensing’s Ian Downes looks at how brands can thrive in the alcohol space – and why booze brands themselves are soaring in areas like snacks, fashion and accessories.

The Brand Radar: Radley, Royal Ascot and tapping into opportunities around unique events

Start Licensing’s Ian Downes shines a spotlight on the licensing programme around Royal Ascot, which boasts partners including L.K.Bennett, Radley and Charbonnel et Walker.

Geeky Jerseys’ Sean Damien on celebrating fandom through pop culture-inspired hockey jerseys

The Geeky Jerseys team discuss design, passion and their ‘for geeks, by geeks’ mantra.

Talking Brands: McDonald’s footwear, KFC handbags, Taco Bell luggage… Is this a heyday for fast-food brand extensions?

The Opinionated Designer’s Emma Horton, Pink Key Licensing’s Richard Pink and Start Licensing’s Ian Downes share their thoughts on the potential of fast-food brands.

The Brand Radar: The Phoenix, Rebellion and DC Thomson unite for KA-BOOM! The Art of Creating Comics

Start Licensing’s Ian Downes looks at how characters like Dennis the Menace and Cadet Judge Dredd have come together to inspire budding comic book artists at the KA-BOOM! exhibition.

B3 Creative’s James Marsh on crafting campaigns that engage, entertain and educate

Having worked with brands like LEGO, The Ritz and England Athletics, James Marsh – MD at B3 Creative – discusses how the consultancy helps firms looking to engage with children and young people effectively.

The Brand Radar: Network Rail, Thomas & Friends and how brands bolster safety campaigns

Start Licensing’s Ian Downes looks at how brands like Thomas & Friends, Space Invaders and Shaun the Sheep have successfully been used to support safety campaigns.

Jane and Neil Woodhead on Speakeasy’s approach to creating licensed alcohol-infused ice cream

Start Licensing’s Ian Downes catches up with the team at Speakeasy, delving into the ice cream firm’s collaborations with brands like Ableforth’s Rumbullion and Lazzaroni’s Limoncello.

The Brand Radar: The Batman, Oreo and a deep dive into the world of licensed promotions

Prompted by an article bemoaning the amount of tie-in promotions around The Batman, Start Licensing’s Ian Downes explores this space, with the help of Snowball Effect’s Nikki Beckett, SGLP’s Simon Gresswell and Innovation Design Hub’s Paul Conisbee.

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