Apparel of Laughs’ Jude Coram on his Wallace & Gromit t-shirt designs – and concerns around AI art

Jude Coram, owner of Apparel of Laughs, talks us through his new Aardman collection.

The Brand Radar: From The Repair Shop: The Christmas Doll to The BBC Puzzle Book, a look at the creativity of licensed publishing

Inspired by the Booksellers Association’s Christmas Books catalogue, Start Licensing’s Ian Downes puts licensed publishing in the spotlight.

Stuff We Loved 2022: What are the industry’s favourite licensed launches of 2022?

We asked figures in the licensing industry for their favourite launches of the year. The only caveat… They couldn’t choose a product or experience they were involved in!

The Brand Radar: Rampley & Co, The Ashmolean Museum and story-led licensing in the heritage sector

Start Licensing’s Ian Downes looks at how Rampley & Co’s new line of Ashmolean pocket squares highlights the heritage sector’s appetite to tell their stories through trend-led collaborations.

Talking Brands: With Elf gracing the small screen for Asda, which other characters could be a good fit for ad campaigns?

Lightbulb Licensing’s Susan Bolsover, Rainbow Productions’ Simon Foulkes and Caroline High Consultancy’s Caroline High share their picks for characters with the right qualities to front an ad campaign.

The Brand Radar: The Snowman, Winkworth Arboretum and fresh approaches to ‘live licensing’

Start Licensing’s Ian Downes looks at the world of experiential brand extensions, from art trails and charity walks to light shows and concerts.

The Brand Radar: A closer look at how brands help brewers stand out

Start Licensing’s Ian Downes looks at how brewers like Glamorgan Brewing Company, Northern Monk and Hook Norton have embraced brand partnerships as a means of standing out in a competitive sector.

The Brand Radar: Fandom takes centre stage as licensed – and unofficial – ranges fly at MCM Comic Con

Start Licensing’s Ian Downes looks at how a show-specific approach might be the way forward for brands looking to tackle ‘unofficial’ product at MCM Comic Con.

The Brand Radar: RNLI, Finisterre and how licensing supports fundraising

Start Licensing’s Ian Downes looks at how the RNLI is finding fresh sources of fundraising through innovative licensing partnerships across apparel, booze and toys.

Valerie Diederichs on Team Tea’s first foray into licensing – and the company’s mission to banish boring brews

Team Tea founder Valerie Diederichs discusses tea trends, a recent partnership with The Ashmolean Museum and the secret to a perfect brew.

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