Talking Brands: When is a brand ready for licensing? And are there any sleeping giants waiting to be licensed?
Start Licensing’s Ian Downes, Jehane’s Jehane Boden Spiers and Licensing International UK’s Graham Saltmarsh share their insights.
The Brand Radar: Aardman, Electric Gamebox and the evolving world of licensed live experiences
Start Licensing’s Ian Downes looks at the world of licensed live events – from farm trails and immersive experiences to exhibitions and interactive escape rooms.
TOMY’s Natalie Frow on celebrating 100 years of Britains Farm Toys
With activity spanning new product launches, activity trails and even a commemorative medallion, Natalie Frow, European Senior Brand Manager at TOMY, talks us through a very special year for Britains – and looks ahead to what’s next for the brand.
Tomato Source’s Emma Beeson on designing a medallion celebrating 100 years of Britains Farm Toys
Start Licensing’s Ian Downes talks to Tomato Source’s Emma Beeson about the design process behind a limited-edition medallion celebrating 100 years of Britains Farm Toys.
The Brand Radar: Carhatt WIP, 2000 AD and how brands can embrace creative communities
Start Licensing’s Ian Downes looks at how Rebellion worked with different artists to reinterpreted 2000 AD and its characters for a tribute in Carhatt WIP magazine.
Aardman’s Rob Goodchild discusses the key to designing great products for Morph
A new category of BLE’s Kelvyn Gardner License This! competition is inviting designers to submit concepts based around Morph. Aardman’s Rob Goodchild tell us more.
The Brand Radar: LEGO, Booktime and how brands can bolster indie bookstores
Inspired by a recent issue of Booktime, Start Licensing’s Ian Downes looks at how brands like LEGO are bringing innovation to publishing and providing a safe-bet for indie stores.
The Brand Radar: Birmingham Stage Company, Horrible Histories and the importance of knowing your brand history
Start Licensing’s Ian Downes looks at how the Horrible Histories brand has expanded into live experiences, with the most recent being a Terrible Thames river tour.
The Brand Radar: Meyer, Nadiya Hussain and the importance of a shared vision
Start Licensing’s Ian Downes takes us inside the development of Meyer’s new Nadiya Hussain homewares and bakewares collection.
The Brand Radar: Welbeck Publishing, The FA and creativity in sports licensing
Prompted by the announcement of Welbeck Publishing’s England: The Official History, Start Licensing’s Ian Downes looks at how this kind of launch can create a ripple effect for The FA.