Brown-Forman and The Coca-Cola Company team up for Jack Daniel’s & Coca‑Cola drink

“This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable,” said Lawson Whiting, CEO and President of Brown-Forman Corporation.

Fashion designer Sheila Rashid on keeping things subtle with her Jack Daniel’s collaboration

We caught up with Sheila to find out more about her creative process, and how she tackled designing a pair of overalls inspired by the iconic booze brand.

Jack Daniel’s debuts fashion collaborations to mark the launch of its Classic Remix initiative

The Classic Remix initiative will see Jack Daniel’s match 100% of sales of the two launches to create two grants that will go to aspiring fashion designers.

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