Jasen Wright
WildBrain CPLG expands US consumer products slate for Carmen Sandiego
“Carmen Sandiego remains an instantly recognisable character who proves to be very popular with licensees,” said Jasen Wright, VP North America at WildBrain CPLG.
HarperCollins, Bentex and Centric among first Magic Mixies licensees in US and Canada
“As Magic Mixies fandom continues to build, we’re thrilled to elevate the brand’s merchandise offering through these new licensing partnerships,” said Jasen Wright, VP North America at WildBrain CPLG.
Champion to celebrate 45 years of Space Invaders with apparel collection
“As Space Invaders celebrates its 45th anniversary in 2023, we’re excited to expand the merchandise offering for fans through fresh, relevant and creative collaborations,” said Jasen Wright, VP North America at WildBrain CPLG.
WildBrain CPLG rebrands its Lifestyle division as ASPIRE
“The launch of ASPIRE underlines our commitment to delivering dedicated, best-in-class global partnerships to harness the huge opportunities we see in the growing Corporate and Lifestyle sector,” said Victoria Whellans, Commercial Director at ASPIRE.
WildBrain CPLG’s Jasen Wright on design, authenticity and the rise of playful collaborations
Jasen Wright – VP North America at WildBrain CPLG – talks us through his approach to crafting brand extensions for the likes of Strawberry Shortcake, Chip & Potato and Malibu.
WildBrain CPLG looks to bring Magic Mixies into apparel, publishing and homewares
“The brand has significant potential beyond the core toy range,” said Jasen Wright, VP North America at WildBrain CPLG.