Joe & Seph’s brings Dungeons & Dragons into popcorn

Dungeons & Dragons Chilli Chocolate Caramel is described as ‘an adventurous popcorn worthy of wizards, bards and barbarians alike.’

The Brand Radar: Joe & Seph’s, Budweiser and how brand collaborations fuel flavour innovation

Start Licensing’s Ian Downes looks at the upcoming launch of Budweiser popcorn from Joe & Seph’s, and how the firm is using brand collaborations to drive innovation in the category.

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