John Friend

“It’s a dream come true to bring the fast-paced action of the Halo universe to life on tabletop with our partners at Microsoft,” said Ronnie Renton at Mantic Games.

“You’ve got to understand the psychological motivation”: Xbox Gaming’s John Friend discussing his approach to crafting brand extensions.

“Our goal has always been to fuel our community’s fans and fandom with best-in-class products at a global scale,” said Friend.