John Friend
Interview
John Friend, Head of Xbox Gaming Consumer Products, on understanding fans – and listening to creatives
“You’ve got to understand the psychological motivation”: Xbox Gaming’s John Friend discussing his approach to crafting brand extensions.
Brand Licensing Europe
John Friend – Head of Xbox Gaming Consumer Products at Microsoft– to deliver day one keynote at BLE 2024
“Our goal has always been to fuel our community’s fans and fandom with best-in-class products at a global scale,” said Friend.
Latest Jobs
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Upcoming Events
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- Date: 21 May 2024
- Location: Mandalay Bay Convention Center, Las Vegas
- Event: Las Vegas Licensing Expo
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- Date: 25 June 2024
- Location: Stamford bridge Stadium, Chelsea, London
- Event: Play Creators Festival
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- Date: 25 June 2024
- Location: Stamford Bridge Stadium, Chelsea, London
- Event: Play Creators Awards
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- Date: 26 June 2024
- Location: Stamford Bridge Stadium, Chelsea, London
- Event: Play Creators Conference
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- Date: 27 June 2024
- Location: Stamford Bridge Stadium, Chelsea, London
- Event: Mojo Pitch
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- Date: 24 September 2024
- Location: Excel London
- Event: Brand Licensing Europe
