John Friend
John Friend, Head of Xbox Gaming Consumer Products, on understanding fans – and listening to creatives
“You’ve got to understand the psychological motivation”: Xbox Gaming’s John Friend discussing his approach to crafting brand extensions.
John Friend – Head of Xbox Gaming Consumer Products at Microsoft– to deliver day one keynote at BLE 2024
“Our goal has always been to fuel our community’s fans and fandom with best-in-class products at a global scale,” said Friend.