Josh Hackbarth

Partners on board for the anniversary include Nike, Dolls Kill and Sassy Woof.

“Our goal, as always, with the fans is to create new ways for them to interact with the stories and characters they love,” said Josh Hackbarth, Head of NFT Commercial Development for Warner Bros Discovery.

The first NFTs to launch will focus on Tweety, formin part of the character’s 80th anniversary celebrations.

“The Bat Cowl Collection will allow collectors to deepen their connection with Batman and the DC Universe, while embracing their fandom in the growing metaverse ecosystem,” said Josh Hackbarth, Head of NFT Commercial Development for Warner Bros.