Julia Cash on Mad Beauty’s innovative approach to bringing brands into beauty

Mad Beauty co-founder Julia Cash on design, inspiration and pushing licensors out of their comfort zone.

Mad Beauty details latest line-up, including Rocky Horror, Disney and pet care launches

“Rocky Horror is more than just a show – it’s a cultural phenomenon,” said Trevor Cash, Director of Mad Beauty.

Mad Beauty debuts Beetlejuice collection

“We wanted to create a range that allows fans to immerse themselves in the ghostly world of Beetlejuice while indulging in some self-care magic,” said Julia Cash, Mad Beauty’s Creative Director.

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