Karen Hewitt

Transformers 40th
Karen Hewitt, Character.com, Hasbro, Transformers, Film & TV, Fashion

“The brand never goes out of style”: Karen Hewitt on why the TRANSFORMERS franchise is a great fit for Character.com

As TRANSFORMERS turns 40, Karen Hewitt, Co-Founder of Character.com, discusses the enduring broad appeal of the brand.

Peppa Pig turns 20
Karen Hewitt, Character, hasbro, Peppa Pig, Fashion

Karen Hewitt on what makes a brand right for Character.com

“We look for brands that have a positive brand image and are viewed favourably by parents”: Karen Hewitt, Co-Founder of Character.com, on the appeal of PEPPA PIG.

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