“It’s about finding that sweet spot”: Hasbro’s Katie Frame on respecting tradition while innovating to keep MONOPOLY fresh

Katie Frame – Senior Director, Creative, Licensed Consumer Products at Hasbro – discussing playing with iconic assets for MONOPOLY’s 90th anniversary.

Hasbro’s Katie Frame on inspiration, collaboration – and the key to successful style guides

Katie Frame – Senior Director of Global Creative and Product Development for Licensed Consumer Products at Hasbro – on understanding design from a fan’s point of view.

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