Kelly Johnson
Transformers 40th
Hasbro’s Kelly Johnson on sparking nostalgia and attracting new fans during TRANSFORMERS’ 40th anniversary
Kelly Johnson – Global Director of Brand Management and Strategy for the TRANSFORMERS franchise – talks us through key beats of this year’s anniversary activity.
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Upcoming Events
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- Date: 21 May 2024
- Location: Mandalay Bay Convention Center, Las Vegas
- Event: Las Vegas Licensing Expo
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- Date: 25 June 2024
- Location: Stamford bridge Stadium, Chelsea, London
- Event: Play Creators Festival
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- Date: 25 June 2024
- Location: Stamford Bridge Stadium, Chelsea, London
- Event: Play Creators Awards
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- Date: 26 June 2024
- Location: Stamford Bridge Stadium, Chelsea, London
- Event: Play Creators Conference
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- Date: 27 June 2024
- Location: Stamford Bridge Stadium, Chelsea, London
- Event: Mojo Pitch
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- Date: 24 September 2024
- Location: Excel London
- Event: Brand Licensing Europe
