Kids Industries

“For brands seeking to unravel the mysteries of fandom and unlock unprecedented growth opportunities, this promises to be a game-changer,” said Gary Pope, CEO at KI.

“Our latest study paints a clear picture – the number of children considering themselves a fan of something is increasing,” said Jelena Stosic, Strategy Director at KI.

“A smile forms the basis of the brand world, threading it throughout the assets and bringing it to life in the logo through the logotype,” said Raj Pathmanathan, Creative Director at KI.

Once the art trail has closed, each of the bespoke Morph sculptures will be auctioned with the aim of raising £500,000 for Whizz-Kidz.

The session will look at how a better understanding of insights – including where to find them and how to apply them – can lead designers and inventors to stronger, more saleable concepts.

The study also found that UK children today are goal driven, with 8% aspiring to fame and 21% wanting to change the world for the better.

The full report will launch at KI’s Global Family conference on March 21st.

The insight-led event – taking place on March 21st at London’s Conway Hall – will share top findings from the firm’s recent Global Family Study.

The step-free art trail will see up to 70 super-sized sculptures of Morph take over the streets of central London in Summer 2023 to help raise funds for Whizz-Kidz.

The family-focused marketing agency plans to share insights from its Global Family Study at a London-based conference this October.