KidsKnowBest

Jack Day, Commercial Director at KidsKnowBest, looks at how can the owners of childrens’ brands can better measure the effectiveness of their marketing spend.

KidsKnowBest CEO and Co-Founder Joel Silverman looks how brands are balancing having an online retail presence with physical experiences, and what it means for the future of the shopping experience.

We caught up with Joel Silverman, CEO and Co-Founder of KidsKnowBest, to find out more about how the firm is working with brands to help them understand, create and reach their target audience.