Lars Wingefors

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Embracer Group, Middle-earth Enterprises, The Lord of the Rings, The Hobbit, Lars Wingefors, Marty Glick,

Embracer Group to acquire Middle-earth Enterprises, home of The Lord of the Rings and The Hobbit brands

“I am truly excited to have The Lord of the Rings and The Hobbit – one of the world’s most epic fantasy franchises – join the Embracer family, opening up more transmedia opportunities including synergies across our global group,” said Lars Wingefors, Founder and Group CEO at Embracer Group.

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