LEGO kicks off multi-title 2K partnership with LEGO 2K Drive
“We assembled a best-in-class team of game makers who poured their hearts into an unforgettable experience we can’t wait to share with fans,” said Greg Thomas, President of Visual Concepts.
The Brand Radar: From Luke Skywalker to Land Rover… A deep dive into LEGO’s selective, effective approach to licensing
Start Licensing’s Ian Downes looks at LEGO’s innovative approach to working with brands, be it youngsters with DUPLO or AFOLs (Adult Fans of LEGO) through advanced sets.
Raiders of the Lost Ark’s iconic opening scene gets the LEGO treatment
Three new sets recreate iconic scenes from Raiders of the Lost Ark and Indiana Jones and the Last Crusade.
LEGO details first slate of products celebrating 100 years of Disney
The line-up includes a LEGO DUPLO Disney 3 in 1 Magical Castle, the LEGO Disney Celebration Train and a LEGO Disney ‘Up’ House.
LEGO celebrates 60 years of McLaren with first-ever Speed Champions double pack
The 581-piece set celebrates the McLaren F1 LM and McLaren Solus GT.
BTS gets the LEGO treatment
The build features the seven-piece band on the video set of their smash-hit single, ‘Dynamite’.
Hokusai’s The Great Wave gets the LEGO treatment
“We’re thrilled that fans of art and Japanese culture will get the chance to immerse themselves into the relaxing project of recreating the iconic Great Wave,” said Annemette Baaskjær Nielsen, Designer at the LEGO Group.
Atari 2600 gets the LEGO treatment
“We hope that building this classic console takes you back to those halcyon days when a handful of pixels meant a world of adventure,” said designer Chris McVeigh.
LEGO partners with The Museum of Modern Art for Starry Night set
The set was designed by Truman Cheng, a 25-year old Hong Kong-based LEGO fan, through a submission on the LEGO Ideas platform.
LEGO teams with Hasbro to launch LEGO Transformers Optimus Prime
“It’s been a wonderful and challenging task to bring Optimus Prime to life using LEGO bricks, especially making sure that he can shift modes without disassembly,” said Senior Designer at LEGO, Joseph Patrick Kyde.