“As we approach the holiday season, we saw an opportunity to come together to create something truly special for our guests during a time of year when differentiation and value are paramount,” said Jill Sando, Target’s executive vice president and chief merchandising officer.
“We didn’t have an element that did Tan’s gorgeous hair justice, so we had to make an entirely new wig element – in shimmering silver of course!” said Matthew Ashton, Vice President of Design at the LEGO Group.
“Bringing these two brands together marks an iconic musical moment for a passionate group of guitar and LEGO brick lovers,” said Fender’s Richard Bussey.
From sports cars that really work to sporty sneakers that don’t… Designer Florian Muller on building things in LEGO
“The combination of the quirky characters and the nostalgia of the show is the perfect fit for LEGO and when we saw the concept we just knew we had to make it,” said Federico Begher, VP of Global Marketing at The LEGO Group.
“As shoes represent very organic objects, made from flexible material, it was a fun challenge to translate this into the LEGO System in Play, which by nature is square and blocky,” said LEGO’s Florian Müller.
Each pair in the Bricks range features a TPU heel counter which emulates the texture of LEGO bricks.
Emily Jacobs – Head of Global Licensing at The LEGO Group – on how passion and purpose fuel great partnerships
Emily Jacobs, Head of Global Licensing at The LEGO Group, talks brand values, creativity and collaborations.
We caught up with HYPE. Co-Founder and Creative Director, Liam Green, to learn more about the design behind the range, and why licensing has helped elevate the fashion brand to new heights.