“We hope that building this classic console takes you back to those halcyon days when a handful of pixels meant a world of adventure,” said designer Chris McVeigh.
The set was designed by Truman Cheng, a 25-year old Hong Kong-based LEGO fan, through a submission on the LEGO Ideas platform.
“It’s been a wonderful and challenging task to bring Optimus Prime to life using LEGO bricks, especially making sure that he can shift modes without disassembly,” said Senior Designer at LEGO, Joseph Patrick Kyde.
The Muppets is the most recent brand to gets its own LEGO Minifigure collection, following launches for the likes of Marvel, Looney Tunes and Harry Potter.
“There are few bands that defined pop culture in the same way the Spice Girls did back in the 1990s, and it’s been such fun bringing the band to life in our BrickHeadz style,” said LEGO designer Daniel Squirrell.
“As we approach the holiday season, we saw an opportunity to come together to create something truly special for our guests during a time of year when differentiation and value are paramount,” said Jill Sando, Target’s executive vice president and chief merchandising officer.
“We didn’t have an element that did Tan’s gorgeous hair justice, so we had to make an entirely new wig element – in shimmering silver of course!” said Matthew Ashton, Vice President of Design at the LEGO Group.
“Bringing these two brands together marks an iconic musical moment for a passionate group of guitar and LEGO brick lovers,” said Fender’s Richard Bussey.
From sports cars that really work to sporty sneakers that don’t… Designer Florian Muller on building things in LEGO
“The combination of the quirky characters and the nostalgia of the show is the perfect fit for LEGO and when we saw the concept we just knew we had to make it,” said Federico Begher, VP of Global Marketing at The LEGO Group.