LEGO debuts first-ever Dungeons & Dragons set

“We were able to create a truly authentic Dungeons & Dragons experience full of details that will excite fans through the building process and beyond,” said LEGO Design Manager Jordan Scott.

LEGO debuts Peppa Pig DUPLO sets

“Our goal was to capture the essence of the playful Peppa Pig world and offer toddlers the opportunity to re-create and role-play their favourite scenes and moments from the TV series,” said Roberta Cardazzo, Design Manager at the LEGO Group.

LEGO debuts latest collabs with BMW, McLaren Racing and Senna

“We have created vehicles for both adults and kids, so they can enjoy a shared play experience together as they build,” said Niels Henrik Horsted, Head of Product at the LEGO Group.

LEGO returns to board games with Asmodee partnership

“We’re thrilled to take all LEGO and board game fans on this gaming journey, combining the LEGO Group’s timeless creativity with our passion and expertise in board games,” said Birgitte Bülow, leader of the LEGO board game creation team at Asmodee.

Peppa Pig to get LEGO DUPLO treatment

“Toddlers can be creative with the Peppa sets and play out stories with the iconic figure,” said Roberta Cardazzo, Design Manager at the LEGO Group.

LEGO partners with Polaroid for Polaroid OneStep SX-70 Camera set

The model is made up of 516 pieces and features a working viewfinder, the iconic Color Spectrum, exposure compensation dial and a shutter button.

LEGO celebrates 40 years of Return of the Jedi with Chewbacca set

“It was a great challenge to capture the character’s full body of hair in brick-form,” said César Carvalhosa Soares, Senior Designer at the LEGO Group.

LEGO debuts Hocus Pocus set

The 2,316 piece set is based on the cottage from Disney’s 1993 cult classic.

LEGO teams with Bandai Namco for Pac-Man Arcade set

“We are always looking for new and exciting ways to bring classic gaming experiences to life,” said LEGO Designer Sven Franic.

LEGO readies trio of The Little Mermaid sets

The LEGO Little Mermaid Royal Clamshell includes references to throne rock, Ariel’s grotto and Ursula’s lair.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.