Licensing LEGO: Author Graham E. Hancock on how the brand builds fanbases in his magazine – and book

Writer and Blocks magazine editor Graham E. Hancock on his experience of licensing LEGO

LEGO and SEGA debut Sonic the Hedgehog range

“The sets offer an entirely new, action-packed play experience,” said Frédéric Roland Andre, Designer at the LEGO Group.

LEGO and Peugeot partner for LEGO Technic Peugeot 9X8 24H Le Mans Hybrid Hypercar

“It was very important for both brands to create a model that is as realistic as possible,” said Olivier Jansonnie, Technical Director at Peugeot Sport

LEGO kicks off multi-title 2K partnership with LEGO 2K Drive

“We assembled a best-in-class team of game makers who poured their hearts into an unforgettable experience we can’t wait to share with fans,” said Greg Thomas, President of Visual Concepts.

The Brand Radar: From Luke Skywalker to Land Rover… A deep dive into LEGO’s selective, effective approach to licensing

Start Licensing’s Ian Downes looks at LEGO’s innovative approach to working with brands, be it youngsters with DUPLO or AFOLs (Adult Fans of LEGO) through advanced sets.

Raiders of the Lost Ark’s iconic opening scene gets the LEGO treatment

Three new sets recreate iconic scenes from Raiders of the Lost Ark and Indiana Jones and the Last Crusade.

LEGO details first slate of products celebrating 100 years of Disney

The line-up includes a LEGO DUPLO Disney 3 in 1 Magical Castle, the LEGO Disney Celebration Train and a LEGO Disney ‘Up’ House.

LEGO celebrates 60 years of McLaren with first-ever Speed Champions double pack

The 581-piece set celebrates the McLaren F1 LM and McLaren Solus GT.

BTS gets the LEGO treatment

The build features the seven-piece band on the video set of their smash-hit single, ‘Dynamite’.

Hokusai’s The Great Wave gets the LEGO treatment

“We’re thrilled that fans of art and Japanese culture will get the chance to immerse themselves into the relaxing project of recreating the iconic Great Wave,” said Annemette Baaskjær Nielsen, Designer at the LEGO Group.

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