LEGO

“We’re thrilled to take all LEGO and board game fans on this gaming journey, combining the LEGO Group’s timeless creativity with our passion and expertise in board games,” said Birgitte Bülow, leader of the LEGO board game creation team at Asmodee.

“Toddlers can be creative with the Peppa sets and play out stories with the iconic figure,” said Roberta Cardazzo, Design Manager at the LEGO Group.

The model is made up of 516 pieces and features a working viewfinder, the iconic Color Spectrum, exposure compensation dial and a shutter button.

“It was a great challenge to capture the character’s full body of hair in brick-form,” said César Carvalhosa Soares, Senior Designer at the LEGO Group.

The 2,316 piece set is based on the cottage from Disney’s 1993 cult classic.

“We are always looking for new and exciting ways to bring classic gaming experiences to life,” said LEGO Designer Sven Franic.

The LEGO Little Mermaid Royal Clamshell includes references to throne rock, Ariel’s grotto and Ursula’s lair.

Writer and Blocks magazine editor Graham E. Hancock on his experience of licensing LEGO

“The sets offer an entirely new, action-packed play experience,” said Frédéric Roland Andre, Designer at the LEGO Group.

“It was very important for both brands to create a model that is as realistic as possible,” said Olivier Jansonnie, Technical Director at Peugeot Sport