LEGO

The 2,316 piece set is based on the cottage from Disney’s 1993 cult classic.

“We are always looking for new and exciting ways to bring classic gaming experiences to life,” said LEGO Designer Sven Franic.

The LEGO Little Mermaid Royal Clamshell includes references to throne rock, Ariel’s grotto and Ursula’s lair.

Writer and Blocks magazine editor Graham E. Hancock on his experience of licensing LEGO

“The sets offer an entirely new, action-packed play experience,” said Frédéric Roland Andre, Designer at the LEGO Group.

“It was very important for both brands to create a model that is as realistic as possible,” said Olivier Jansonnie, Technical Director at Peugeot Sport

“We assembled a best-in-class team of game makers who poured their hearts into an unforgettable experience we can’t wait to share with fans,” said Greg Thomas, President of Visual Concepts.

Start Licensing’s Ian Downes looks at LEGO’s innovative approach to working with brands, be it youngsters with DUPLO or AFOLs (Adult Fans of LEGO) through advanced sets.

Three new sets recreate iconic scenes from Raiders of the Lost Ark and Indiana Jones and the Last Crusade.

The line-up includes a LEGO DUPLO Disney 3 in 1 Magical Castle, the LEGO Disney Celebration Train and a LEGO Disney ‘Up’ House.