LEGO

“We assembled a best-in-class team of game makers who poured their hearts into an unforgettable experience we can’t wait to share with fans,” said Greg Thomas, President of Visual Concepts.

Start Licensing’s Ian Downes looks at LEGO’s innovative approach to working with brands, be it youngsters with DUPLO or AFOLs (Adult Fans of LEGO) through advanced sets.

Three new sets recreate iconic scenes from Raiders of the Lost Ark and Indiana Jones and the Last Crusade.

The line-up includes a LEGO DUPLO Disney 3 in 1 Magical Castle, the LEGO Disney Celebration Train and a LEGO Disney ‘Up’ House.

The 581-piece set celebrates the McLaren F1 LM and McLaren Solus GT.

The build features the seven-piece band on the video set of their smash-hit single, ‘Dynamite’.

“We’re thrilled that fans of art and Japanese culture will get the chance to immerse themselves into the relaxing project of recreating the iconic Great Wave,” said Annemette Baaskjær Nielsen, Designer at the LEGO Group.

“We hope that building this classic console takes you back to those halcyon days when a handful of pixels meant a world of adventure,” said designer Chris McVeigh.

The set was designed by Truman Cheng, a 25-year old Hong Kong-based LEGO fan, through a submission on the LEGO Ideas platform.

“It’s been a wonderful and challenging task to bring Optimus Prime to life using LEGO bricks, especially making sure that he can shift modes without disassembly,” said Senior Designer at LEGO, Joseph Patrick Kyde.