License This!

“I’m excited to see what untapped talent lies out there and how we can guide them towards making their ideas into real consumer products programmes,” said competition chair Robyn Cowling.

Budding design stars are tasked with designing a Wallace & Gromit branded toy, with an emphasis on STEM learning.

Sophie’s Dead Time Stories designs feature dark twists on fairy tale characters, with the t-shirts set to hit HMV next month.

The competition is now open – and winners will receive a free stand at BLE 2022, one-on-one consultation with members of the judging panel, and free memberships to Licensing International and Products of Change.