Penguin Ventures details “huge growth” and “unprecedented placement” for Peter Rabbit in the fashion space

“The 120th anniversary celebrations placed us in a superb position delivering opportunities for new partnerships and brand collaborations, elevating Peter on a global scale and securing unprecedented placement across the retail landscape,” said David Sprei, Commercial Director at Penguin Ventures.

Penguin Ventures readies fresh Peter Rabbit apparel launches

“The demand for Peter Rabbit apparel has surpassed all expectations this year, with the widest global presence in this category for the brand in Ventures’ history,” said Lindsay Pearl, Head of International Licensing at Penguin Ventures.

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