Little People Archives - Brands Untapped

Transformers 40th

Giorgio Cavalli, Mattel, Little People, Hasbro, Transformers, Toys & Games, Film & TV

Little People, big brands: Mattel’s Giorgio Cavalli on what makes an IP right for the Little People Collector series

“It wasn’t just a good fit, it was a perfect fit!”: Giorgio Cavalli – Senior Manager for Global Brand Marketing at Mattel/Fisher-Price – discussing giving TRANSFORMERS the Little People treatment.

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Fisher-Price, E.T., Little People

Fisher-Price gives E.T. the Little People treatment

The set features three Little People figures styled like E.T., Elliott and Gertie from the 1982 film.

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Fisher-Price, RuPaul, Little People

Fisher-Price gives RuPaul the Little People treatment

The set includes three Little People figures inspired by different looks from the drag performer’s career.

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Rocket Licensing, Little People, Big Dreams, Charlie Donaldson, Shannon Cullen

Rocket Licensing to helm consumer products push for Little People, Big Dreams

Areas of interest for the children’s book brand includes apparel, dress-up, games and puzzles, publishing, stationery, gifting and more.

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