Disney’s Liz Shortreed on putting authenticity at the heart of its Disney Princess collection with Bath & Body Works

Liz Shortreed – SVP of North America & Global Softlines at Disney – discusses the magic behind Disney Princess lines.

Bath & Body Works debuts Disney Princess fragrance collection

“We’re inviting customers to experience these beloved Disney characters like never before through the power of fragrance,” said Maurice Cooper, Chief Customer Officer at Bath & Body Works.

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