Magic Light Pictures

“FMCG is a really important category for us to develop the Gruffalo brand further,” said Aidan Taylor-Gooby, Licensing Director, Magic Light Pictures.

“We have already had wonderful feedback from the licensees who have seen the guide and hope other industry professionals can benefit from it,” said Alex Sanson, Senior Brand Manager at Magic Light Pictures.

Bridie Gibbs – Senior Product Development Manager at Magic Light Pictures – shares her creative inspirations for the Gruffalo and Friends brands.

Marketing Director Marc Ollington discusses putting the magic in Magic Light Pictures.

“We can’t wait to start working with Bandai UK to develop an inspirational toy line that further deepens the connection children have with these wonderful characters,” said Aidan Taylor-Gooby, Head of Licensing at Magic Light Pictures.

The magic brands behind Magic Light Pictures: Aidan Taylor-Gooby discusses the BAFTA-winning business

Bridie Gibbs – Product Development Executive at Magic Light Pictures – tells us why Room on the Broom has soared when it comes to brand extensions.