Olivier Dumont – President of Hasbro Entertainment – on storytelling, filmmaker collaborations and TRANSFORMERS ONE

“Good ideas can come from anywhere”: Hasbro Entertainment’s Olivier Dumont talks TRANSFORMERS – and looks ahead to future adaptations for MONOPOLY, CLUE and MAGIC: THE GATHERING.

Teddy Fresh debuts Magic: The Gathering collection

The Teddy Fresh team crafted the range around their favourite cards from the game.

Hasbro teams with Gong cha for Magic: The Gathering tea range

The range includes Liliana’s Necrofancy Taro, Ajani’s Inspiring Latte and Teferi’s Cookie Tea.

The Lord of the Rings and Doctor Who to enter the world of Magic: The Gathering in 2023

The launches fall under Magic: The Gathering’s Universes Beyond banner, which has previously introduced the likes of Stranger Things, The Walking Dead and Fortnite into the Magic brand.

Hasbro bolsters Magic: The Gathering’s Universes Beyond range with Warhammer 40,000 collaboration

The Universes Beyond range has previously introduced the likes of Stranger Things, The Walking Dead and Fortnite into Magic: The Gathering.

Wizards of the Coast details Magic: The Gathering collaborations with Fortnite, Street Fighter and The Lord of the Rings

“Magic is the core of our business and the brand has never been bigger,” said Chris Cocks, President of Wizards of the Coast.

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