Why Design?

We asked figures in the licensing industry for the person, experience or object that provoked them to embark on a creative career path…

Perfetti Van Melle’s Mar Gili on how art, design and the element of surprise fuel brand extensions for Chupa Chups

Mar Gili – Design Coordinator at Perfetti Van Melle – talks us through collaborations with artists and designers that have propelled Chupa Chups into areas like fashion, food and even scooters…

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