Marvel

Ethan Lawrence – Senior Creative Design Manager at Disney – talks us through creative collaborations with the likes of adidas and Christian Louboutin.

Apparel from adidas will also be seen being worn by the citizens of Marvel’s New York in the game.

As a nod to the Uncanny X-Men trading cards, customers won’t know which colourway they’ve bought until they remove the tearaway seal on the shoebox.

The themed kit includes ingredients to make Zarg Nut Bites and Mango Milky Fizz, a drink that’ll debut in Guardians of the Galaxy Vol 3.

“Both brands have a rich heritage, long-standing legacy and are loved by customers all around the world – making this the perfect collaboration,” said Peter Widmann, Head of B2B, collaboration & licensing at Swarovski.

“Our goal was to kick-off his 60th anniversary with a collaboration that captured Spider-Man’s timeless and effortlessly cool DNA; we couldn’t think of a better partner than Kith to deliver on this through their creative lens,” said Paul Gitter, SVP at Marvel Consumer Products.

Each first print issue of the five-part mini-series, Fortnite x Marvel: Zero War, will contain a code to unlock a bonus digital cosmetic in Fortnite.

We ask managing director and co-owner of Wigwam Studios, Ian Smith, what keeps him creative…

“Juxtaposing some of the most recognisable characters in pop art and comic book culture into planet Maiden has been an ambition of ours for years,” said Iron Maiden manager Rod Smallwood.

We caught up with the designer behind the range, THG’s Jared Hawkmoon, to find out more about his approach to bringing Loki into apparel.