Matt Proulx

“Bringing this playground to the resort is a significant milestone for us, greatly enhancing our offerings for our youngest visitors,” said Stephanie Johnson, Divisional Director of LEGOLAND New York Resort.

As TRANSFORMERS turns 40, we speak with Matt Proulx – SVP of Global Experiences, Partnerships and Music at Hasbro – about recent activations for the brand.

The in-person events will feature a live show encouraging kids and families to dance to Peppa’s latest single, the Piggle Wiggle.

“We are excited to partner with DCPA Off-Center to premiere the newest location for Monopoly Lifesized in the US,” said David Hutchinson, CEO of The Path Entertainment Group.

“Whether it’s a round of laser tag at the G.I. JOE Battle Station or drinks at the stunning Game Bar, there is something for every member of the family at The Gameroom,” said Bryan Gaus, Senior Vice President and General Manager of American Dream.

“For every child and family who steps through the doors of Planet Playskool, we hope they have an unforgettable experience,” said Matt Proulx, Senior Vice President of Global Experiences, Partnerships and Music at Hasbro.

“Lite-Brite: Worlds of Wonder is a perfect example of how the spirit of Lite-Brite can be translated to a new and truly immersive experience for fans of all generations,” said Matt Proulx, SVP of Experiences, Partnerships and Music at Hasbro.

As the brand turns 20, Matt Proulx invites us to Jump In on all things PEPPA PIG.

“NERF Action Xperience is a perfect example of how the spirit of the NERF brand can be translated to new and truly immersive touchpoints for fans,” said Matt Proulx, VP of Global Experiences, Partnerships and Music at Hasbro.

“We couldn‘t be happier to add this park as another meaningful way for families to create lifelong memories with Peppa and her friends,” said Matt Proulx, VP of Global Experiences, Partnerships and Music at Hasbro.