Mattel
Mattel renews global licensing agreement with Disney for Toy Story
“We will continue to create toys and products that showcase the joy, surprise and fun that has made Toy Story an incredible property for families and fans of all ages,” said Nick Karamanos, SVP of Entertainment Partnerships at Mattel.
Hasbro’s Jennifer Schroth on bringing Play-Doh and Barbie together for a line of new playsets
“It’s the perfect fusion of two iconic brands”: Jennifer Schroth – Design Manager for Play-Doh and Creative Play at Hasbro – takes us inside Play-Doh’s Barbie collection.
Mattel and Warner Bros. Discovery Global Consumer Products sign multi-year licensing partnership for DC
“It is an incredibly proud milestone to welcome DC back to Mattel,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel.
Mattel debuts Hot Wheels Formula 1 collection
“The next phase of the partnership is all about giving fans the products and experiences that bring the worlds of Hot Wheels and F1 together in a way that has never been done before,” said Roberto Stanichi, EVP of Hot Wheels and Global Head of Vehicles and Building Sets at Mattel.
TOKYOPOP developing manga-style graphic novels for Hot Wheels and Barbie
“We look forward to sharing these legendary brands and bold new adventures to our global audience of readers,” said Marc Visnick, TOKYOPOP COO and Publisher.
Big show, Monster Trucks: the deal and appeal of Hot Wheels Monster Trucks Live
As the Hot Wheels show returns to London, Deej Johnson looks at the appeal of Monster Trucks Live.
Mattel teams with Cloudco for Barbie Cutie Reveal Care Bears Series
“Fans will love discovering and collecting all the surprises in this adorable series,” said Robbie Prinzo, Head of Global Licensing at Cloudco Entertainment.
Little People, big brands: Mattel’s Giorgio Cavalli on what makes an IP right for the Little People Collector series
“It wasn’t just a good fit, it was a perfect fit!”: Giorgio Cavalli – Senior Manager for Global Brand Marketing at Mattel/Fisher-Price – discussing giving TRANSFORMERS the Little People treatment.
Batwheels provides “endless inspiration across all major categories”, says Warner Bros. Discovery Global Consumer Products
“The airing on Netflix is a huge step forward for this young and incredibly exciting IP,” said Philippe Roucoule, SVP for EMEA Consumer Products at Warner Bros. Discovery Global Consumer Products.
Mattel’s Barbie: A Cultural Icon exhibition lands in Italy
“We look forward to collaborating with more incredible partners across Europe to share this unique format and connect with fans in new and meaningful ways,” said Ruth Henriquez, Head of Licensing, Publishing and LBE at Mattel.