Mattel teams with Billie Eilish for UNO Canvas Deck

“As an authentic UNO fan whose love for the game has been well-known by her fans for many years, Billie Eilish couldn’t be a better partner to elevate UNO with her new Canvas deck,” said Ray Adler, VP and Global Head of Games at Mattel.

Global Merchandising Services and Mattel give Backstreet Boys the Little People treatment

“This is one of the most dynamic brand programs we’ve seen for a music residency,” said Mary Kean, Director of Licensing, Global Merchandising Services.

Mattel brings Barbie and England Rugby’s Women’s team – the Red Roses – together for collaboration spanning funding, activity days and apparel line

“We wanted to collaborate with Barbie to introduce the game to new audiences and champion female voices in the sport,” said Alex Teasdale, RFU Executive Director, Women’s Game.

Mattel brings Fisher-Price and Big Little Feelings together for new collection

“It’s a powerhouse partnership for parents,” said Brian Fitzharris, SVP and General Manager at Fisher-Price.

Mattel celebrates 30 years of Clueless with launches across Barbie, Little People and Polly Pocket

The Polly Pocket X Clueless Compact boasts a heart-shaped exterior and features three dolls of Cher, Dionne and Tai.

Jon M. Chu to direct live-action Hot Wheels movie

“Jon’s ability to craft rich, elaborate worlds with a distinct point of view makes him the ideal storyteller to bring Hot Wheels to life,” said Robbie Brenner, President of Mattel Studios and Chief Content Officer at Mattel.

Mattel partners with IDW Publishing for Street Sharks comic

“Celebrating over 30 years of the animated series, Street Sharks has become a cult-favorite and fans have been chomping at the bit to see more of the crime-fighting brothers Ripster, Jab, Streex, and Big Slammu,” said Ryan Ferguson, Global Head of Publishing at Mattel.

Hot Wheels Legends Tour 2025: Mattel searches for new vehicle to reimagine as a die-cast model

Global hunt begins for new auto legend to transform into a scale vehicle for Hot Wheels.

Mattel partners with BBC Studios for Doctor Who Barbie dolls

The range, which debuted today at MCM London Comic Con, spans two dolls – one of the Fifteenth Doctor and one of Ruby Sunday.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.