Mattel

“Netflix, Mattel and Hasbro joining forces on this first-of-its-kind collaboration means fans can finally get their hands on the best dolls, games, and merchandise they’ve been not-so-subtly demanding,” said Marian Lee, Chief Marketing Officer at Netflix.

“This collaboration is more than a product launch, it is a global design partnership,” said Nick Karamanos, SVP of Entertainment Partnerships, Mattel.

M. Night Shyamalan and Brad Falchuk aim to reimagine Magic 8 Ball as the centerpiece of a ‘high-concept, character-driven supernatural drama’.

“As an authentic UNO fan whose love for the game has been well-known by her fans for many years, Billie Eilish couldn’t be a better partner to elevate UNO with her new Canvas deck,” said Ray Adler, VP and Global Head of Games at Mattel.

“This is one of the most dynamic brand programs we’ve seen for a music residency,” said Mary Kean, Director of Licensing, Global Merchandising Services.

“We wanted to collaborate with Barbie to introduce the game to new audiences and champion female voices in the sport,” said Alex Teasdale, RFU Executive Director, Women’s Game.

Only 6,000 of the limited-edition dolls have been made.

“It’s a powerhouse partnership for parents,” said Brian Fitzharris, SVP and General Manager at Fisher-Price.

The Polly Pocket X Clueless Compact boasts a heart-shaped exterior and features three dolls of Cher, Dionne and Tai.

“Jon’s ability to craft rich, elaborate worlds with a distinct point of view makes him the ideal storyteller to bring Hot Wheels to life,” said Robbie Brenner, President of Mattel Studios and Chief Content Officer at Mattel.