TOKYOPOP developing manga-style graphic novels for Hot Wheels and Barbie

“We look forward to sharing these legendary brands and bold new adventures to our global audience of readers,” said Marc Visnick, TOKYOPOP COO and Publisher.

Big show, Monster Trucks: the deal and appeal of Hot Wheels Monster Trucks Live

As the Hot Wheels show returns to London, Deej Johnson looks at the appeal of Monster Trucks Live.

Mattel teams with Cloudco for Barbie Cutie Reveal Care Bears Series

“Fans will love discovering and collecting all the surprises in this adorable series,” said Robbie Prinzo, Head of Global Licensing at Cloudco Entertainment.

Little People, big brands: Mattel’s Giorgio Cavalli on what makes an IP right for the Little People Collector series

“It wasn’t just a good fit, it was a perfect fit!”: Giorgio Cavalli – Senior Manager for Global Brand Marketing at Mattel/Fisher-Price – discussing giving TRANSFORMERS the Little People treatment.

Batwheels provides “endless inspiration across all major categories”, says Warner Bros. Discovery Global Consumer Products

“The airing on Netflix is a huge step forward for this young and incredibly exciting IP,” said Philippe Roucoule, SVP for EMEA Consumer Products at Warner Bros. Discovery Global Consumer Products.

Mattel’s Barbie: A Cultural Icon exhibition lands in Italy

“We look forward to collaborating with more incredible partners across Europe to share this unique format and connect with fans in new and meaningful ways,” said Ruth Henriquez, Head of Licensing, Publishing and LBE at Mattel.

Mattel welcomes Mara Verzé as Head of UK Consumer Products

“Joining a team whose passion and imagination created such iconic brands and products is a dream come true,” said Verzé.

Mattel, AirConsole and BMW Group bring UNO into in-car gaming

“UNO is perfect for in-car gaming because it’s highly engaging and brings people together,” said Erika Winterholler, Head of Business Development, Digital Gaming at Mattel.

Mattel teams with Airbnb for Polly Pocket slumber party experience

Guests can opt to sleep on Polly’s pullout couch or in her life-sized Action Park Tent just 10 feet away from the compact.

Kraft Heinz teams with Mattel for pink ‘Barbiecue Sauce’

The sauce has been created to celebrate the 65th anniversary of Barbie.

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