Mattel teams with Cloudco for Barbie Cutie Reveal Care Bears Series

“Fans will love discovering and collecting all the surprises in this adorable series,” said Robbie Prinzo, Head of Global Licensing at Cloudco Entertainment.

Little People, big brands: Mattel’s Giorgio Cavalli on what makes an IP right for the Little People Collector series

“It wasn’t just a good fit, it was a perfect fit!”: Giorgio Cavalli – Senior Manager for Global Brand Marketing at Mattel/Fisher-Price – discussing giving TRANSFORMERS the Little People treatment.

Batwheels provides “endless inspiration across all major categories”, says Warner Bros. Discovery Global Consumer Products

“The airing on Netflix is a huge step forward for this young and incredibly exciting IP,” said Philippe Roucoule, SVP for EMEA Consumer Products at Warner Bros. Discovery Global Consumer Products.

Mattel’s Barbie: A Cultural Icon exhibition lands in Italy

“We look forward to collaborating with more incredible partners across Europe to share this unique format and connect with fans in new and meaningful ways,” said Ruth Henriquez, Head of Licensing, Publishing and LBE at Mattel.

Mattel welcomes Mara Verzé as Head of UK Consumer Products

“Joining a team whose passion and imagination created such iconic brands and products is a dream come true,” said Verzé.

Mattel, AirConsole and BMW Group bring UNO into in-car gaming

“UNO is perfect for in-car gaming because it’s highly engaging and brings people together,” said Erika Winterholler, Head of Business Development, Digital Gaming at Mattel.

Mattel teams with Airbnb for Polly Pocket slumber party experience

Guests can opt to sleep on Polly’s pullout couch or in her life-sized Action Park Tent just 10 feet away from the compact.

Kraft Heinz teams with Mattel for pink ‘Barbiecue Sauce’

The sauce has been created to celebrate the 65th anniversary of Barbie.

Mattel, National Autistic Society and Tesco renew partnership for Thomas & Friends clothing collection

“We have worked hard with Mattel and the National Autistic Society to bring to life a range of sensory friendly clothing encompassing all the much-loved Thomas & Friends characters,” said India Hyatt Mailes, Brands and Licensing at F&F Clothing.

Mattel teams with HMD for Barbie Flip Phone

“At the heart of Mattel is design and innovation, and this latest collaboration is another step forward in that direction,” said Ruth Henriquez, Head of Consumer Products, Publishing, and LBE at Mattel EMEA.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.