“It adds a bold pop of colour – and a 7cm height boost!”: Mattel’s Ruth Henriquez on Superga’s striking Barbie collection

Ruth Henriquez – Head of Consumer Products EMEA at Mattel – discusses why footwear remains an exciting canvas for creative collaborations.

Mattel’s Pictionary Sketchbook line debuts with Jake Parker collaboration

Sketchbook works just like traditional Pictionary but instead of sketching clues from scratch, players use Jake Parker’s artwork as a springboard, doodling over his drawings.

Mattel teams with Microsoft for Mega Bloks Xbox 360 set

The 1,342 piece set is a fully buildable, light-up console and controller – complete with a brick version of Halo 3.

Peace Collective teams with Mattel for Hot Wheels apparel

The collaboration is the firm’s latest with Mattel, following the launch of a Barbie range earlier this year.

Mattel Adventure Park to boast Hot Wheels rollercoasters, Masters of the Universe laser tag and a full-scale Barbie Beach House

“Mattel Adventure Park is an amazing opportunity to bring our beloved brands to life,” said Julie Freeland, Senior Director of Global Location Based Entertainment at Mattel.

Lush partners with Mattel for limited edition Barbie collection

“We imagined what Barbie’s self-care routine would look like and created this range – meant to be used and loved by all,” said Melody Morton, Creative Concepts Director at Lush Cosmetics.

Barbie experience coming to Sheffield’s Meadowhall

“Barbie You Can Be Anything: The Experience will serve as another example of Barbie’s commitment to inspiring the limitless potential in us all,” said Julie Freeland, Senior Director of Location Based Entertainment at Mattel.

Mattel’s Head of UK Consumer Products & Hardlines EMEA, Jon Spalding, on putting purpose at their core

As Mattel and Warner Bros. make the most of the Barbie movie, we speak to Jon Spalding about 2024…

Chucky gets a Monster High makeover

The dolls feature face sculpts and details from the movies, including Chucky’s striped sweater, Good Guys overalls and red hair.

Mattel debuts The Little Mermaid dolls

The dolls feature the likenesses of Halle Bailey’s Ariel, Melissa McCarthy’s Ursula and Javier Bardem’s King Triton.

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