Mattel

“We are very honoured to be working with Hot Wheels to create a co-branded collection that is cool, relevant and that fans will love,” said Matt Peters, MD of Sidemen Clothing.

“We’re so excited for Barbie’s Roblox debut and look forward to her connecting with an all-new community of fans,” said Mike DeLaet, Global Head of Digital Gaming at Mattel.

“We look forward to displaying a whole range of eye-catching objects – some familiar, but many never seen before – to showcase the evolution of design across the decades of Barbie’s world,” said Design Museum CEO Tim Marlow.

Ruth Henriquez – Head of Consumer Products EMEA at Mattel – discusses why footwear remains an exciting canvas for creative collaborations.

Sketchbook works just like traditional Pictionary but instead of sketching clues from scratch, players use Jake Parker’s artwork as a springboard, doodling over his drawings.

The 1,342 piece set is a fully buildable, light-up console and controller – complete with a brick version of Halo 3.

The collaboration is the firm’s latest with Mattel, following the launch of a Barbie range earlier this year.

“Mattel Adventure Park is an amazing opportunity to bring our beloved brands to life,” said Julie Freeland, Senior Director of Global Location Based Entertainment at Mattel.

“We imagined what Barbie’s self-care routine would look like and created this range – meant to be used and loved by all,” said Melody Morton, Creative Concepts Director at Lush Cosmetics.

“Barbie You Can Be Anything: The Experience will serve as another example of Barbie’s commitment to inspiring the limitless potential in us all,” said Julie Freeland, Senior Director of Location Based Entertainment at Mattel.