Mattel debuts The Little Mermaid dolls

The dolls feature the likenesses of Halle Bailey’s Ariel, Melissa McCarthy’s Ursula and Javier Bardem’s King Triton.

Hasbro and Mattel to kick off multi-year licensing partnership with Barbie Monopoly and Transformers UNO

“We are excited to pair some of the most popular brands together for the first time,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel.

Mattel pays tribute to iconic Disney villains with ‘Darkness Descends’ doll series

The range kicks off with Maleficent, designed by Lead Product Designer Carina Bilz.

Gap to kick off Mattel partnership with Barbie apparel range

“Each launch will celebrate our optimistic spirit of individuality and connection through creative expression and play,” said Christopher Goble, Head of Merchandising at Gap.

Talking Brands: Mattel is bringing Barney back… Which other classic kids’ TV shows are right for a relaunch?

Play Elevated’s Deb Weber, Imaginnovation’s Wayne Lindsay and Vize Creative’s James Oddy give us their picks for shows ripe for a comeback.

Mattel to bring back Barney in 2024

“We will introduce the iconic purple dinosaur to a new generation of kids and families around the world across content, products and experiences,” said Josh Silverman, Chief Franchise Officer and Global Head of Consumer Products at Mattel.

Mattel partners with PIN-UP for Barbie Dreamhouse: An Architectural Survey art book

“With the explosion of Barbiecore and the post-Covid obsession with home décor, this is the perfect moment to consider the Dreamhouse’s cultural impact and legacy,” said co-editor Whitney Mallett.

Mattel marks 40 years of E.T. The Extra-Terrestrial with collectable plush

“We went through dozens of sketches and stylisations because we wanted to make sure that we captured E.T.’s sweet, child-like innocence through the sculpt,” said Jan Jauregui, manager of product design at Mattel.

Mattel’s Helen Self on the key to successful design relationships between licensors and licensees

Helen Self – Manager for Consumer Product Design EMEA at Mattel – on why Barbie is an inspiring brand to design for.

Matchbox movie in the works from Mattel and Skydance

“We look forward to working with our incredible partners at Skydance Media to craft a story for the big screen that evokes the same, imaginative spirit of this beloved Mattel franchise and delights fans of all ages,” said said Robbie Brenner, Executive Producer at Mattel Films.

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