Mattel

“We are excited to pair some of the most popular brands together for the first time,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel.

The range kicks off with Maleficent, designed by Lead Product Designer Carina Bilz.

“Each launch will celebrate our optimistic spirit of individuality and connection through creative expression and play,” said Christopher Goble, Head of Merchandising at Gap.

Play Elevated’s Deb Weber, Imaginnovation’s Wayne Lindsay and Vize Creative’s James Oddy give us their picks for shows ripe for a comeback.

“We will introduce the iconic purple dinosaur to a new generation of kids and families around the world across content, products and experiences,” said Josh Silverman, Chief Franchise Officer and Global Head of Consumer Products at Mattel.

“With the explosion of Barbiecore and the post-Covid obsession with home décor, this is the perfect moment to consider the Dreamhouse’s cultural impact and legacy,” said co-editor Whitney Mallett.

“We went through dozens of sketches and stylisations because we wanted to make sure that we captured E.T.’s sweet, child-like innocence through the sculpt,” said Jan Jauregui, manager of product design at Mattel.

Helen Self – Manager for Consumer Product Design EMEA at Mattel – on why Barbie is an inspiring brand to design for.

“We look forward to working with our incredible partners at Skydance Media to craft a story for the big screen that evokes the same, imaginative spirit of this beloved Mattel franchise and delights fans of all ages,” said said Robbie Brenner, Executive Producer at Mattel Films.

Mattel’s President and COO Richard Dickson will discuss Barbie’s fashion legacy to date, and also look ahead at the brand’s bright future in this sector.