Mattel

“Each launch will celebrate our optimistic spirit of individuality and connection through creative expression and play,” said Christopher Goble, Head of Merchandising at Gap.

Play Elevated’s Deb Weber, Imaginnovation’s Wayne Lindsay and Vize Creative’s James Oddy give us their picks for shows ripe for a comeback.

“We will introduce the iconic purple dinosaur to a new generation of kids and families around the world across content, products and experiences,” said Josh Silverman, Chief Franchise Officer and Global Head of Consumer Products at Mattel.

“With the explosion of Barbiecore and the post-Covid obsession with home décor, this is the perfect moment to consider the Dreamhouse’s cultural impact and legacy,” said co-editor Whitney Mallett.

“We went through dozens of sketches and stylisations because we wanted to make sure that we captured E.T.’s sweet, child-like innocence through the sculpt,” said Jan Jauregui, manager of product design at Mattel.

Helen Self – Manager for Consumer Product Design EMEA at Mattel – on why Barbie is an inspiring brand to design for.

“We look forward to working with our incredible partners at Skydance Media to craft a story for the big screen that evokes the same, imaginative spirit of this beloved Mattel franchise and delights fans of all ages,” said said Robbie Brenner, Executive Producer at Mattel Films.

Mattel’s President and COO Richard Dickson will discuss Barbie’s fashion legacy to date, and also look ahead at the brand’s bright future in this sector.

The figure is housed within a copy of Dr Ian Malcom’s book, God Creates Dinosaurs.

“We’re delighted to be on Roblox to provide a new opportunity for fans to connect with our all-new Netflix series via this interactive experience,” said PJ Lewis, VP Global Head of Action Figures at Mattel.