Mattel

Helen Genia, Head of UK Licensing and Hardlines EMEA at Mattel Consumer Products, tells us why Mattel’s portfolio of IP continues to capture the imagination of designers.

Previous dolls in the Skullector range have taken inspiration from The Shining, It and Beetlejuice.

The range has been developed in coordination with the 2019-20 Kia NBA Most Valuable Player and UNO fan, Giannis Antetokounmpo.

“This epic and unexpected collaboration between Gucci and Hot Wheels reinforces that toys are a canvas that reflect pop culture, fashion and design,” said Richard Dickson, President and Chief Operating Officer, Mattel.

BAPE has also launched two limited edition UNO t-shirts as part of the collaboration.

Rob David – Executive Producer of Masters of the Universe: Revelation and Vice President, Content Creative at Mattel Television – takes us inside the development of the new show.

“It really does feel like a beautifully made, incredibly posable, hefty version of this character,” said Abrams.

“We’re sure a lot of families got much better at Pictionary over the last 15 months, so we think the timing is perfect for a fun, innovative TV version,” said Frank Cicha, EVP Programming at Fox Television Stations.

The game’s artwork is inspired by Vivetta’s style and love for animals.

Barbie Fashion Battle is the latest project in a slate of more than 25 shows being developed by Mattel Television.