Mattel

“This epic and unexpected collaboration between Gucci and Hot Wheels reinforces that toys are a canvas that reflect pop culture, fashion and design,” said Richard Dickson, President and Chief Operating Officer, Mattel.

BAPE has also launched two limited edition UNO t-shirts as part of the collaboration.

Rob David – Executive Producer of Masters of the Universe: Revelation and Vice President, Content Creative at Mattel Television – takes us inside the development of the new show.

“It really does feel like a beautifully made, incredibly posable, hefty version of this character,” said Abrams.

“We’re sure a lot of families got much better at Pictionary over the last 15 months, so we think the timing is perfect for a fun, innovative TV version,” said Frank Cicha, EVP Programming at Fox Television Stations.

The game’s artwork is inspired by Vivetta’s style and love for animals.

Barbie Fashion Battle is the latest project in a slate of more than 25 shows being developed by Mattel Television.

We caught up with David to find out more about his approach to toy design – and what a brand needs to be successful in the action figure space.

Three unique Berluti Ken dolls will be auctioned in May, with proceeds supporting the children’s charity, Make-A-Wish.

Alpesh Patel, Vice President, Global Toy Design at TOMY, talks to us about Toomies, Jurassic Park and the one question he always asks himself…