Maurizio Distefano

“This partnership allows us to connect with families in a new and exciting way, bringing Bing’s world to life in a stunning location,” said Kirsty Southgate, Director of Experiential & Promotions at Acamar Films.

“The rich style guides offer unlimited possibilities for development,” said Maurizio Distefano, President of Maurizio Distefano Licensing.

“We are very proud of the results that Baileys is achieving,” said Maurizio Distefano, President of the agency.

“This customised version of the OLR30SR is a perfect example of how a creative vision can transform into a tangible and breathtaking reality,” said Maurizio Distefano, president of Maurizio Distefano Licensing.

“Corto Maltese was chosen for this capsule because he reflects the alluring and adventurous spirit of GUESS,” said Paul Marciano, Chief Creative Officer of GUESS.

The rebrand includes the publication of a new style guide.

The cult character has been described by Maurizio Distefano, President of Maurizio Distefano Licensing, as “an iconic and intriguing brand for adults”.