Minecraft

In this free DLC, players use NERF blasters to target Minecraft mobs in different arenas.

Bladez Toyz designer George Leeson discusses why exercise and open eyes fuels creativity.

Sr. Global Head of Minecraft Consumer Products at Microsoft, Federico San Martin on creativity, authenticity and what Suspicious Stew actually tastes like.

Other new partners include Crunch Pak, Procos, L Founders Loyalty Programs and Andromeda.

“We challenged ourselves to bring the flavour of suspicious stew and its ingredients to crisp-form, creating an experience so delicious that both Minecraft players and non-players will reach for more,” said Mauricio Jenkins, US marketing lead for Pringles.

Christian Fiore and Knut Happel discuss adapting the hit video game into a tabletop experience.

“Our capsule collection and exclusive in-game content bridges the digital and physical worlds through a celebration of adventure, exploration and self-expression,’ says Kayleen Walters, Head of Franchise Development at Mojang Studios.

The DLC gives Minecraft: Bedrock Edition players an opportunity to play the classic Angry Birds slingshot game, but in the blocky Minecraft style.

The range spans polos, sweatshirts and sportswear featuring a redesigned, pixelated Lacoste crocodile and quotes about ‘the notion of play’.

“Minecraft inspires and values creative and imaginative play, much like the Nerf brand, and we can’t wait for fans worldwide to get their hands on this epic collaboration,” said Adam Kleinman, SVP & General Manager of Nerf.