Mister Softee
Interview
Surge Brands’ Ari Freedman talks Toxic Waste, Mister Softee – and the power of nostalgia
Ari Freedman, VP of Licensing at Surge Brands, on what pulls him towards certain brands – and how he fuels his creativity.
Popular Articles
DC x Sonic the Hedgehog crossover kicks off with apparel and comic book series
Mummy Pig's pregnancy to usher in "transformative new era" for Peppa Pig
Private Enterprise? Chris Huisman reveals why TOMY’s new Star Tek model is out of this world
Surge Brands’ Ari Freedman talks Toxic Waste, Mister Softee – and the power of nostalgia
Character Options launches first of five exclusive Doctor Who sets for 2025
Upcoming Events
-
- Date: 20 May 2025
- Location: Mandalay Bay Convention Center, Las Vegas
- Event: Las Vegas Licensing Expo
-
- Date: 24 June 2025
- Location: Stamford bridge Stadium, Chelsea, London
- Event: Play Creators Festival
-
- Date: 24 June 2025
- Location: Stamford Bridge Stadium, Chelsea, London
- Event: Play Creators Awards
-
- Date: 25 June 2025
- Location: Stamford Bridge Stadium, Chelsea, London
- Event: Play Creators Conference
-
- Date: 26 June 2025
- Location: Stamford Bridge Stadium, Chelsea, London
- Event: Mojo Pitch
-
- Date: 07 October 2025
- Location: Excel London
- Event: Brand Licensing Europe
