Moose Toys

Fraser Paterson, VP – Head of Design & Development at Moose Toys, discusses keeping open-ended play at the heart of the firm’s Bluey range.

“As Magic Mixies fandom continues to build, we’re thrilled to elevate the brand’s merchandise offering through these new licensing partnerships,” said Jasen Wright, VP North America at WildBrain CPLG.

“The brand has significant potential beyond the core toy range,” said Jasen Wright, VP North America at WildBrain CPLG.

Magic Mixies has eclipsed Shopkins to become the highest grossing SKU per week in Moose Toys’ history.

We caught up with Fraser Paterson, Head of Design and Product Development for Licensed & Pre-School at Moose Toys, to delve into the creation process behind the line, and find out what was key in bringing Looney Tunes to life in toys.