Moose Toys

“These important additions to the licensing campaign fuel the growing popularity of the brand and fans’ desire to share their love of all things Magic Mixes,” said Lucy Wynn-Jones, Licensing Director at Moose Toys.

“This will be the most anticipated launch of the year,” said Paul Solomon, CEO of Moose Toys.

The 10-stage unboxing process sees kids rescue their figure from the ooze, build their character and attach their weapons.

Fraser Paterson, VP – Head of Design & Development at Moose Toys, discusses keeping open-ended play at the heart of the firm’s Bluey range.

“As Magic Mixies fandom continues to build, we’re thrilled to elevate the brand’s merchandise offering through these new licensing partnerships,” said Jasen Wright, VP North America at WildBrain CPLG.

“The brand has significant potential beyond the core toy range,” said Jasen Wright, VP North America at WildBrain CPLG.

Magic Mixies has eclipsed Shopkins to become the highest grossing SKU per week in Moose Toys’ history.

We caught up with Fraser Paterson, Head of Design and Product Development for Licensed & Pre-School at Moose Toys, to delve into the creation process behind the line, and find out what was key in bringing Looney Tunes to life in toys.