M&S

“We hope the special collection will surprise and delight our fans as they rock their favourite brands in an iconic new way,” said Jane Hwang, GM Global for M&M’S.

“It will inspire young minds and help children to learn more about where their food comes from, the effort that goes into producing it, and the importance of establishing ethical and sustainable farming practices now and long into the future,” said M&S Food MD Stuart Machin.

Start Licensing’s Ian Downes looks at the recent partnership between M&S and ITV’s new Cooking with the Stars show – and how the collaboration has spanned in-store activity and tie-in product.

Wynne-Jones IP’s Victor Caddy looks at the case of clashing cakes and what it means for the future of both brands.

In recent years, M&S’ Percy Pig brand has expanded from sweets into other categories like own-brand greeting cards, bedding and even fizzy pop… So is it about time Percy dipped his trotters into the licensing space?