The Brand Radar: From Sidemen ice cream to square-shaped Doritos… A look at promotions and innovations with brands in food

Start Licensing’s Ian Downes shares his picks of interesting developments in the world of brands and food.

Dsquared2 teams with Pophouse Entertainment for KISS fashion collection

“Dsquared2 understand KISS’s unique place in the global story of rock and roll, while recognising how to add a modern twist to some of the most recognisable imagery in pop culture history,” said Jon Spalding, Pophouse Entertainment’s Commercial Director.

Märklin readies AC/DC model railway kits

“Their unmistakable heavy metal sound has inspired generations – we are now bringing this passion and energy to the rails,” said Florian Sieber, Managing Partner of Märklin.

Represent debuts Oasis capsule collection

“It’s been our ultimate collaboration,” said Michael Heaton, Creative Director and Founder of Represent.

STR8FIRE readies Ol’ Dirty Bastard ”phygital’ collectibles and experiences

“We’re excited to partner with STR8FIRE to honour my father’s legacy in a way that reflects his revolutionary spirit,” said Bar-Sun Jones, son of Ol’ Dirty Bastard.

Funko’s Director of Group Licensing & Retail Strategy, Lucy Salisbury, talks music, sport and more

“I’m absolutely loving it!” Lucy Salisbury on Funko’s new strategy – and her own increased remit.

From LEGO sets to The Masked Singer… Hasbro’s Alyse D’Antuono on a mammoth year for TRANSFORMERS

Alyse D’Antuono – Hasbro’s VP of Global Franchise Strategy & Management for Action Brands and NERF – on innovation, inspiration and 40 years of TRANSFORMERS.

The Royal Pavilion at Brighton: consultant Anne Buky discusses licensing the lush and the lavish

Licensing consultant Anne Buky on bringing The Royal Pavilion’s essence to the wider world.

Hasbro’s Kelly Johnson on sparking nostalgia and attracting new fans during TRANSFORMERS’ 40th anniversary

Kelly Johnson – Global Director of Brand Management and Strategy for the TRANSFORMERS franchise – talks us through key beats of this year’s anniversary activity.

Mo Willems’ Pigeon gets the tonies treatment

The Mo Willems’ Pigeon Series Tonie features songs from Don’t Let The Pigeon Drive the Bus: The Musical!

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