Marvel’s Deadpool, Venom and Wolverine given the Iron Maiden treatment in merchandise collaboration

“Juxtaposing some of the most recognisable characters in pop art and comic book culture into planet Maiden has been an ambition of ours for years,” said Iron Maiden manager Rod Smallwood.

From Netflix to MasterChef, all kinds of brands are getting the board game treatment… So what’s the key to designing great licensed games?

Spin Master’s Dougal Grimes, Peggy Brown Creative Consulting’s Peggy Brown, Open 2 Design’s Matt Burtonwood and Galactic Sneeze’s Sara Farber discuss creating great games based on brands.

Eminent Wines Ltd.’s founder, Jerome J. Jacober, on the feel, taste and sensation of brands

Jerome J. Jacober discusses how his bespoke beverage company delivers brand experiences with taste.

Goodwood Revival’s Henry Bass on providing a platform for brands to tell their stories

Goodwood Revival General Manager Henry Bass talks us through the brand values of the show – and what sort of licences Revival can help bring to life for fans.

Licensors rev up their brands at Goodwood Revival

Brands Untapped’s Billy Langsworthy looks at how brands of all kinds were being showcased at last weekend’s Goodwood Revival show.

From Alien to The Beatles and beyond: Caroline Mickler on licensing quality products

The founder of Caroline Mickler Licensing discusses her creative process.

Sonos and The North Face launch Never Stop Exploring station for Sonos Radio

“Our partnership with Sonos unlocks a completely new avenue for storytelling, with a brand that shares so many of our values,” said Steve Lesnard, Global VP of Marketing and Product at The North Face.

LEGO debuts Fender Stratocaster set

“Bringing these two brands together marks an iconic musical moment for a passionate group of guitar and LEGO brick lovers,” said Fender’s Richard Bussey.

Wrist World – a tech start-up run by teenagers – talk us through their innovative collaboration with virtual pop star Hatsune Miku

We caught up with the young team at Wrist World about the origins of their Miku band – and what brands they’re looking to collaborate with moving forward.

Talking Brands: RUN DMC, Ferrari and Jurassic Park have all collaborated with pre-school brands. What other adult IP could thrive in this space?

PowerStation Studio US’ Sharon Weisman, The Toy Guy’s Chris Byrne and Alsop Design’s Joe Alsop give us their verdict on the brands ripe for a pre-school collab.

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