Music

“Juxtaposing some of the most recognisable characters in pop art and comic book culture into planet Maiden has been an ambition of ours for years,” said Iron Maiden manager Rod Smallwood.

Spin Master’s Dougal Grimes, Peggy Brown Creative Consulting’s Peggy Brown, Open 2 Design’s Matt Burtonwood and Galactic Sneeze’s Sara Farber discuss creating great games based on brands.

Jerome J. Jacober discusses how his bespoke beverage company delivers brand experiences with taste.

Goodwood Revival General Manager Henry Bass talks us through the brand values of the show – and what sort of licences Revival can help bring to life for fans.

Brands Untapped’s Billy Langsworthy looks at how brands of all kinds were being showcased at last weekend’s Goodwood Revival show.

The founder of Caroline Mickler Licensing discusses her creative process.

“Our partnership with Sonos unlocks a completely new avenue for storytelling, with a brand that shares so many of our values,” said Steve Lesnard, Global VP of Marketing and Product at The North Face.

“Bringing these two brands together marks an iconic musical moment for a passionate group of guitar and LEGO brick lovers,” said Fender’s Richard Bussey.

We caught up with the young team at Wrist World about the origins of their Miku band – and what brands they’re looking to collaborate with moving forward.

PowerStation Studio US’ Sharon Weisman, The Toy Guy’s Chris Byrne and Alsop Design’s Joe Alsop give us their verdict on the brands ripe for a pre-school collab.