Music

Start Licensing’s Ian Downes looks at the ever-tightening relationship between the charity space and the licensing industry.

The build features the seven-piece band on the video set of their smash-hit single, ‘Dynamite’.

SBC’s Sophie Bloomfield, Moonbug Entertainment’s Dominic Sander, iLLUMiARTi’s Marisa Morgan and Simon’s Cat’s Emily Osborne discuss the power of licensing to tell a brand’s story.

“We will introduce the iconic purple dinosaur to a new generation of kids and families around the world across content, products and experiences,” said Josh Silverman, Chief Franchise Officer and Global Head of Consumer Products at Mattel.

The gin features a red label with die-cut holes which, when removed and placed in a music box, plays ‘Un bel di’ from Madama Butterfly.

“I’m really excited to launch more baking mixes steeped in my Southern roots,” said Dolly Parton.

Each pack contains 8 unique frames inspired by the iconic artwork and imagery of classic David Bowie albums.

PlasticFree houses case studies and editorial from leaders in the worlds of design and science, as well as a guide of trending sustainable materials.

“Together with Doritos, we’re adding a little flavour to a space traditionally saturated with muted colourways, allowing gamers to stand out from the competition,” said Derek Steiner, Director of Global Brand Partnerships, Skullcandy.

Start Licensing’s Ian Downes looks at how the Isle of Man Post Office’s recent range of David Bowie stamps cements the notion that authenticity is key when it comes to brand extension success.