Music

The name change comes as CAA acquires full ownership of the business.

Daniel Avener, CEO at MDR Brand Management, discusses MDR’s approach to celebrating and protecting the music icon’s legacy.

One act already announced is Good NEWZ Girls, a girl group put together by Nickelodeon in collaboration with Ty Ty & Jay Brown Productions.

The range includes t-shirts featuring album artwork, as well as sweaters embroidered with the band’s iconic Abbey Road pose.

“I’ve been working with Mercedes since 2016, so the launch of this partnership of collaborative product is a proud moment for me,” said Rocky.

The inaugural Brands Untapped 100 publication – a global list of 100 figures that have done exceptional work across the past year – will debut at BLE 2022.

Start Licensing’s Ian Downes speaks to Ian Hopkins, Director at Rocksax, about the blossoming world of band licensing – and what genres of music are best suited to his company’s product areas.

Inspired by a trip to Spring Fair, Start Licensing’s Ian Downes looks at how the legacy of music icons like The Beatles, the Rolling Stones and Amy Winehouse are being preserved through smart brand extensions.

“There are few bands that defined pop culture in the same way the Spice Girls did back in the 1990s, and it’s been such fun bringing the band to life in our BrickHeadz style,” said LEGO designer Daniel Squirrell.

Start Licensing’s Ian Downes looks at how exhibitions like Bob Marley: One Love, Amy: Beyond the Stage and Pissarro: Father of Impressionism have the power to fuel exciting brand extensions.