Spice Girls get the LEGO treatment

“There are few bands that defined pop culture in the same way the Spice Girls did back in the 1990s, and it’s been such fun bringing the band to life in our BrickHeadz style,” said LEGO designer Daniel Squirrell.

The Brand Radar: How exhibitions can power licensing activity

Start Licensing’s Ian Downes looks at how exhibitions like Bob Marley: One Love, Amy: Beyond the Stage and Pissarro: Father of Impressionism have the power to fuel exciting brand extensions.

An ABC of classics: why Anthologies, Books and Concerts are part of Gerry Anderson’s legacy

Jamie Anderson discusses extension plans for some all-time classic brands.

Ben & Jerry’s teams with Chance the Rapper for Mint Chocolate Chance ice cream

Mint Chocolate Chance was inspired by Chance’s favourite concoction growing up, as he would add his mother’s brownies to mint ice cream.

Our top ten most read articles of 2021

Interviews with Disneyland’s Matt Conover, BBC Studios’ Vanessa Hamilton and Skew’s Oliver Dyer all made our top ten this year.

Sarah Goldhawk joins Brands Untapped as Business Development Manager

“We’re over the moon to welcome Sarah to the team as we continue to grow and offer fresh opportunities to partners,” said Billy Langsworthy, Co-Founder at Brands Untapped.

Playboy welcomes Cardi B as firm’s first Creative Director in Residence

The hip-hop star will provide artistic direction across co-branded fashion and sexual wellness merchandise collections, digital editorial content and experiential activations.

Fab Design’s James Yuen on bringing brands and bop bags into collectibles with Blown Ups!

To discuss the development process – and future – of Blown Ups!, we caught up with Fab Design’s own James Yuen.

Reemsborko to helm licensing push for artist Matt Bailey

“Reemsborko constantly seeks the most interesting IP out there,” said Reemsborko’s Max Arguile.

Marvel’s Deadpool, Venom and Wolverine given the Iron Maiden treatment in merchandise collaboration

“Juxtaposing some of the most recognisable characters in pop art and comic book culture into planet Maiden has been an ambition of ours for years,” said Iron Maiden manager Rod Smallwood.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.