Music
Playboy welcomes Cardi B as firm’s first Creative Director in Residence
The hip-hop star will provide artistic direction across co-branded fashion and sexual wellness merchandise collections, digital editorial content and experiential activations.
Fab Design’s James Yuen on bringing brands and bop bags into collectibles with Blown Ups!
To discuss the development process – and future – of Blown Ups!, we caught up with Fab Design’s own James Yuen.
Reemsborko to helm licensing push for artist Matt Bailey
“Reemsborko constantly seeks the most interesting IP out there,” said Reemsborko’s Max Arguile.
Marvel’s Deadpool, Venom and Wolverine given the Iron Maiden treatment in merchandise collaboration
“Juxtaposing some of the most recognisable characters in pop art and comic book culture into planet Maiden has been an ambition of ours for years,” said Iron Maiden manager Rod Smallwood.
From Netflix to MasterChef, all kinds of brands are getting the board game treatment… So what’s the key to designing great licensed games?
Spin Master’s Dougal Grimes, Peggy Brown Creative Consulting’s Peggy Brown, Open 2 Design’s Matt Burtonwood and Galactic Sneeze’s Sara Farber discuss creating great games based on brands.
Eminent Wines Ltd.’s founder, Jerome J. Jacober, on the feel, taste and sensation of brands
Jerome J. Jacober discusses how his bespoke beverage company delivers brand experiences with taste.
Goodwood Revival’s Henry Bass on providing a platform for brands to tell their stories
Goodwood Revival General Manager Henry Bass talks us through the brand values of the show – and what sort of licences Revival can help bring to life for fans.
Licensors rev up their brands at Goodwood Revival
Brands Untapped’s Billy Langsworthy looks at how brands of all kinds were being showcased at last weekend’s Goodwood Revival show.
From Alien to The Beatles and beyond: Caroline Mickler on licensing quality products
The founder of Caroline Mickler Licensing discusses her creative process.
Sonos and The North Face launch Never Stop Exploring station for Sonos Radio
“Our partnership with Sonos unlocks a completely new avenue for storytelling, with a brand that shares so many of our values,” said Steve Lesnard, Global VP of Marketing and Product at The North Face.