Music
Levi’s debuts Grateful Dead denim collection celebrating ‘our ongoing legacy of music, community and creativity’
The range fuses iconic band graphics and tie-dye psychedelics across special denim pieces and accessories, including jeans, tees and bucket hats.
Goose Island teams with indie band Blossoms on limited edition beer
SK Take 2 is limited to 1,000 four-packs, and the release will support Stagehand: The PSA Welfare and Benevolent Fund
The Brand Radar: Hornby, The Beatles and the flourishing world of band brands
Start Licensing’s Ian Downes looks at band brands, deliving into why the likes of The Beatles, David Bowie and Queen are soaring in sectors spanning toys to socks.
Eaglemoss Hero Collector’s Stella Bradley on designing high-end advent calendars for Star Trek, Doctor Who and The Beatles
We caught up with Stella Bradley, Head of New Product Development at Eaglemoss Hero Collector, to find out more about the creative process behind the new collection.
WizKids brings DJ Jazzy Jeff and the Fresh Prince into board games with Summertime
Designed by Omari Akil and Hamu Dennis, Summertime sees players outwit each other with a series of tricky decisions as they travel across Philly.
Curaleaf teams with Rolling Stone on branded cannabis products
“We’re honoured that the Rolling Stone team believes in our vision, our products and our people to create and deliver the highest-quality cannabis products and experiences in the industry,” said Joe Bayern, CEO of Curaleaf.
Crocs debuts limited edition collaboration with US DJ Diplo
“Working with a genuine brand fan in Diplo inspired a new level of creativity, including the first-ever celebrity take on the Classic Crocs Sandal with glowing Jibbitz charms that will help fans stand out even in the dark,” said Crocs’ Heidi Cooley.
Fred Perry debuts Gorillaz collaboration, spanning shirts, socks and jackets
The 21-piece collaboration sees the four bandmates each put their individual stamp on classic Fred Perry silhouettes.
BrewDog teams with Iron Maiden for Hellcat lager
“Hellcat is a hop-forward lager with a golden hazy appearance and crisp finish – an epic beer worthy of this massive collaboration,” said James Watt, CEO and Co-Founder of BrewDog.
Brands Untapped @ Toy Fair NY to showcase how toy brands are thriving in sectors like fashion, food and film
A collaboration between Mojo Nation and The Toy Association, the experience-rich space at New York Toy Fair 2022 will boast activations highlighting how toy brands are making waves in other industries.