Bop It! Twist It! Brand It!: Bop It inventor Dan Klitsner discusses the iconic game’s licensing journey
KID Group’s Dan Klitsner, inventor of Bop It, talks us through how the iconic game has thrived with licences – and what the new Bop It Button offers celebrity brands…
“We always make the character the star”: Paula Ford on Hype’s approach to developing licensed greetings cards
Paula Ford, Creative Director at Hype, on why simplicity is the key when it comes to licensed card design.
The Royal Mint launches collectable coin celebrating 60 years of The Rolling Stones
“We hope this provides a fitting tribute to the band’s sixty years of rock and roll music for their millions of fans across the globe,” said Rebecca Morgan, Director of Collector Services at The Royal Mint.
Culture Kings debuts The Diplomats apparel collection
The range includes t-shirts paying homage to the iconic hip hop duo and the group’s signature eagle.
The Brand Radar: The Snowman, Winkworth Arboretum and fresh approaches to ‘live licensing’
Start Licensing’s Ian Downes looks at the world of experiential brand extensions, from art trails and charity walks to light shows and concerts.
Maestro Media CEO Javon Frazier on putting IP creators and fans at the heart of product development
Maestro Media’s Javon Frazier discusses bringing brands like The Binding of Isaac and Sally Face into board games.
Tom Clancy’s Splinter Cell to become Radio 4 drama
“We have a great team working together to bring this world to life for audio listeners, familiar as it is in another form to its millions of game fans,” said Alison Hindell, Commissioning Editor for Radio 4 Drama.
Poetic Brands and Sunny Side Up launch Sweet Caroline shirts at Tesco
“We’re thrilled to be partnering with Poetic and Tesco to bring these wonderful t-shirts to fans all over England during the most important event in world football,” said Michael Gottlieb, Founder of Sunny Side Up.
CAA Brand Management’s Richard Loveless discusses the importance of embracing a fan mindset
Richard Loveless – Design Director at CAA Brand Management – on why a brand’s style guide only restricts creativity if you let it.
WildBrain CPLG’s Michael Ogunseitan on creativity, innovation and asking “What if?”
Michael Ogunseitan – Creative Services Director at WildBrain CPLG – on disruption, creative constraints and the teacher that set him on the path to design.