The Brands Untapped Magazine is available to read online now…

The magazine boasts design deep dives with licensees, creative catch ups with brand owners and in-depth interviews with the industry’s community of creative studios and design houses.

“Celebrate, celebrate, celebrate, sell…”: Perryscope’s Norman Perry on his approach to crafting brand extensions for music icons

From James Brown to Whitney Houston… Norman Perry – President of Perryscope Productions – talks creativity, design and the importance of ‘the first DJ’.

Pophouse acquires music catalogue, brand name and IP of KISS

“Our mission is to fulfill the band’s vision to become immortal, and to let new generations discover and be part of the KISS journey and carry it forward,” said Johan Lagerlöf, Head of Investment at Pophouse.

Andrews McMeel Publishing readies six Dolly Parton calendars for 2025

“With the variety of formats offered, fans have the opportunity to enjoy a daily dose of Dolly sunshine every day of the year,” said Executive Editor/Calendar Licensing Marti Petty.

Blippi gets the tonies treatment

“Blippi has been one of our most-requested Tonie characters ever and now the wait is over for our excited little listeners,” said Lucia Kreuzer, GM for UK & IR at tonies.

Macallan teams with Cirque du Soleil for SPIRIT experience

Cirque du Soleil SPIRIT will “bridge the gap between the art of whisky making and the spectacle of performing arts,” says Jaume Ferràs, Creative Director at The Macallan.

Freelance graphic designer Henry Gray on creating licensed coins for The Royal Mint

“A coin is a canvas that goes in your pocket!” Henry Gray on the what and the why of The Who…

Lodge Cast Iron launches Dolly Parton cookware

“I am excited to share these new kitchenware collections inspired by my childhood memories,” said Parton

Pophouse to develop ‘creative activations’ inspired by the music of Cyndi Lauper

The partnership sees Pophouse acquire the majority share of Lauper’s master recording revenue and publishing.

Martin Boudreault – Director of Product Design for MEGA at Mattel – on celebrating an iconic Beatles moment in bricks

“We like to say that our creations are built for the fans, by the fans!” Mattel’s Martin Boudreault takes us inside the development of a licensed MEGA Blocks set.

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