Skullcandy debuts Doritos collaboration

“Together with Doritos, we’re adding a little flavour to a space traditionally saturated with muted colourways, allowing gamers to stand out from the competition,” said Derek Steiner, Director of Global Brand Partnerships, Skullcandy.

The Brand Radar: Isle of Man Post Office, David Bowie and how music IP thrives in specialist areas

Start Licensing’s Ian Downes looks at how the Isle of Man Post Office’s recent range of David Bowie stamps cements the notion that authenticity is key when it comes to brand extension success.

Visit the Brands Untapped team at London Toy Fair this month

The team will be based at the Mojo Nation stand – B38.

The Brand Radar: From The Repair Shop: The Christmas Doll to The BBC Puzzle Book, a look at the creativity of licensed publishing

Inspired by the Booksellers Association’s Christmas Books catalogue, Start Licensing’s Ian Downes puts licensed publishing in the spotlight.

Our top 10 most read articles of 2022

Our chat with CAA Brand Management’s Ellie Parry about being hands-on with brands was our most read interview of the year.

Stuff We Loved 2022: What are the industry’s favourite licensed launches of 2022?

We asked figures in the licensing industry for their favourite launches of the year. The only caveat… They couldn’t choose a product or experience they were involved in!

Lifeworks deal will “propel Skullcandy into becoming an all-encompassing lifestyle brand,” says Beanstalk

Skullcandy has teamed up with Lifeworks to launch Skullcandy branded speakers in 2023.

Bop It! Twist It! Brand It!: Bop It inventor Dan Klitsner discusses the iconic game’s licensing journey

KID Group’s Dan Klitsner, inventor of Bop It, talks us through how the iconic game has thrived with licences – and what the new Bop It Button offers celebrity brands…

“We always make the character the star”: Paula Ford on Hype’s approach to developing licensed greetings cards

Paula Ford, Creative Director at Hype, on why simplicity is the key when it comes to licensed card design.

The Royal Mint launches collectable coin celebrating 60 years of The Rolling Stones

“We hope this provides a fitting tribute to the band’s sixty years of rock and roll music for their millions of fans across the globe,” said Rebecca Morgan, Director of Collector Services at The Royal Mint.

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